Marketing strategies for technology intensive products are very different from those for marketing products which customers already know and understand.  This course explains and the dynamics at work when entering new markets and helps companies develop successful new product marketing strategies.

For more information contact Coen Bester

Selling strategies for technology intensive products are similarly very different from those for selling products which customers already know and understand.  This course explains and the dynamics of different sales organisations and explains when a particular sales/channel structure should be used

For more information contact Coen Bester